As you know I work with a whole lot of seven figure income agents. NOT all of these high achievers work exclusively with the Affluent though. In fact, very few do.
In our Platinum Millionaire Agent Maker Program, we have about a half dozen members whose average sale price exceeds $700K. Obviously there are not a lot of markets around North America like that, but they are there.
The agents who specialize in these markets all have a few things they do to attract, Affluent Clients ($1 Million+ Listings). BUT, in working with these team leaders, I have been able to observe four commonalities.
If you are serious about attracting a more affluent clientele (people with equity, money), you will want to pay real close attention here.
Here are the four commonalities:
#1. They all use print media. In fact the print media they use is direct mail. They choose to make themselves known, giving out their address, personal contact info, the opposite of many team leaders. Many agents try to back away from the business, become somewhat anonymous. These successful agents however, working primarily with the Affluent, do not shy away from putting themselves out there. They in fact are the brand with full disclosure of such and direct mail is their primary vehicle that drives this.
You may recall from the Platinum Millionaire Agent Maker Conference a couple years ago, Jay Macklin’s newspaper where he targets home owners of $700K plus homes. Jay’s paper is well done and I believe the self branding is important to build trust, expert status, even celebrity in that kind of market.
While I can put out an unbranded paper and kill it in my market of average $200K homes, Jay has more success at the affluent clientele doing the opposite of being anonymous using print media.
#2. They all are courteous. In fact, they live courteously. I read recently that Dan Kennedy had discovered the same thing as a commonality among seven figure income earners. When around others these agents make the prospect, or client, others in general, the center of attention. They put their phones away. They use respectful language like, Yes Sir and No Mam, and Thank You. They consciously work to avoid stealing the time of who they most want to do business with.
#3. They reject ENTITLEMENT. It seems we have succumbed to the entitlement society Ben Franklin and James Madison warned. That as soon as the U.S. people figured out they could vote themselves other people’s money, the great American Experiment would be over. At this moment in history at least half of the population is receiving SOME kind of check from the federal government and believe it the way to go. They trade freedom to pursue prosperity for what they believe to be security. The super successful agents who do well working with Affluent Clientele reject this. They believe that relationships must be earned and built on mutual respect. They see themselves as entitled to nothing and when failure finds them, they do not blame others but learn from it and bounce back quickly. They see “security” only lying in self determination and success from that.
#4. They are SPONGES. They listen to and absorb information on what works from others who are more successful than they are. They patiently prod, test and implement marketing systems that may work or may not. They seek out advice from wealthy people, wise people. They reject fools and short cuts to proficiency. BUT, they are anxious for success, however, understand that it comes from implementing with wise decisions learned from others who have forged success ahead of them.
Remember, you are in the marketing business, whether you want to be or not. So to be successful at bringing in affluent clients, you must market to them in ways that attract them, not necessarily in ways you THINK will attract them. To do this, you would be wise to pay close attention to the above 4 commonalities. If you let these commonalities serve as a foundation for you, my guess is you are on your way to more success with better, higher quality clients. That is, after all, what you want… isn’t it?
Go sell some houses… and Go Serve Big!!!
Todd Walters
Millionaire Agent Maker
Your Home Sold Guaranteed Realty
866-219-5029
Discover more about the Ladder of Success at Your Home Sold Guaranteed Realty, and having your very own sellable business asset: www.yhsgrlegacycall.com
Download Your Home Sold Guaranteed Realty’s Agent Benefit Success PDF Booklet here:
Want to 10X Your Real Estate Business – Change Lives, Impact Your Community and Live the Life You Were Born to Live? Then Your Home Sold Guaranteed Realty is for you!
Call Us: 866-219-5029 | E-mail Us: richagent@yhsgr.com
THE YOUR HOME SOLD GUARANTEED DIFFERENCE!
- CULTURE: Our Mission is to Positively Impact People Through Second Mile Service, Innovative Systems and Charitable Giving!
- CHARITY: A Portion of Income from Every Closing is Donated to Amazing Non-Profit Charities Committed to Helping Those Who Need Help the Most!
- APPOINTMENTS: Exclusive Marketing and Lead Generation System. Own Your Own Pipeline, Guaranteed Flow of Leads, Referrals and Appointments with Ready to Act Sellers and Buyers at Above Average Price Points – as many as you can handle (No Cold Calling or Grunt Prospecting).
- LISTINGS: Get A Lot More Listings – Home of the Exclusive Guaranteed Sale Program: ‘Your Home Sold Guaranteed or We’ll Buy It! Sellers WANT and LOVE It!
- COMMISSIONS: Get 33% to 100% Bigger Commission Checks – Highest Earning Agents in Real Estate as a Percentage of Sale!
- TEAM: Copy and Implement The #1 T.E.A.M. SYSTEM in Real Estate History So You Can Grow Your Own Super Profitable Sales Team Faster and Without Giving Up Your Personal Life to Do It.
- SEO: Be #1 on SEO/Google Search Results: Your Home Sold = 2.4 Billion!
- WEALTH: Accumulate Personal Wealth with Our Exclusive Real Estate Investment and Self-Employed Pension Plan.
- SYSTEM: Get The BEST High Income Reduced Effort Systems, Millionaire Agent Training and Coaching in Real Estate – Including Your Very Own One on One Top 1% in the Industry Mentor So You Can Go Further Faster!
- FUTURE: Pathway to Your Very Own Multi-Millionaire Real Estate Brokerage!
OUR AGENT GUARANTEES:Income Increase Guarantee: You Will Make at least $100,000 MORE in New Additional Income or We’ll Pay You the Difference!*Second Mile Service Guarantee: We will provide You Brokerage Services 12 hours a day 7 days a week! Your Calls and Requests for Assistance Will be Handled by a Qualified Team Member Within One Hour. GUARANTEE: If We Fail, We’ll Pay You $500 as a Penalty for Poor Service!*
Your Home Sold Guaranteed Realty Owners, Brokers and Mentors are selling homes at the highest level – in the trenches and out front on what works and what does not – committed to helping you over-deliver on service and results!
Whether you are fresh out of college, want to pursue a new career in real estate, or an industry veteran – you will achieve higher levels of success faster at Your Home Sold Guaranteed Realty! We Guarantee It!
Are You Ready to Change Lives, Impact Your Community and Live the Life You Were Born to Live? Call Us: 866-219-5029 | E-mail Us: richagent@yhsgr.com
GO SERVE BIG! When you put others first, you will never be second!
Your Home Sold Guaranteed Realty
435 E Main Street Buford, GA 30518
Phone: 866-219-5029 | Email: richagent@yhsgr.com
